Enjoying life & doing

meaningful

work

As a visual and UI designer, I craft intuitive digital experiences that blend form and function. With a keen eye for aesthetics and a passion for user-centric design, I strive to create visually stunning yet highly usable interfaces and branding that reflect a company's unique vision and personality. Inspired by the great outdoors, my design approach draws from nature's organic shapes, vibrant colors, and harmonious balance to bring a sense of natural elegance. Just as the wilderness invites exploration, I believe digital products should spark curiosity and provide delightful moments of interaction.

Let's embark on a journey together, where we can harness the power of design to craft captivating experiences that resonate with your audience.

Work with me
A picture of me smiling while standing in front of an amazing view while backpacking
UI design
Branding
Design systems
Website design
Illustration
Marketing
Featured case study
A snapshot of color guidelines for Outerly's brand documentation
An overview of screens designed for Outerly's app

Visual identity & app design

for Outerly

A look into my process creating Outerly's visual identity, app UI design system, and their first visual MVP.

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How I work

I always strive to create beautiful and functional designs that perfectly align with what you need and your goals.

A document with a magnifying glass in front of it.
Discover & strategize

I learn about the problem, the users, and the business goals. Once I’ve defined the problem statement and gathered all the data from stakeholders and the project brief, I start mapping out a strategy.

A lightbulb
Ideation

I start working on the building blocks of the concept, which may involve experimenting with color, typography, sketching visuals, or creating flows and wireframes. Getting early feedback is essential at this phase.

A circle with a pen tool adjusting the angle of a curve.
Design & application

After gathering feedback from the initial proof of concept, design decisions are implemented, and prototypes or models are created. This is where the magic happens, especially in visual design.

A pie chart with a plant in front of it.
Learn & iterate

Once the design is complete, it’s time to reflect on performance and optimize for the future. Learning is the best part of design; it’s where great ideas are tested and improved.

My work

Brand identity & design system

for Panther

A look into my process creating Panther’s new brand identify and website design system, from research and sketching to a new website design.

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“I cannot say more good things about Gabrielle. She is consummate professional with an amazing work ethic and a great eye for visual design. Beyond that, she has the ability to apply these skills to marketing and growth. Her goal is never to just create a website that "looks good," but one that can convert customers. She's also fast, I mean really fast, which is a minor miracle given the quality of her work. Gabrielle is curious and capable and a team player -- I feel lucky to have had an opportunity to work with her. ”

Steve Spalding

Growth & Marketing Strategist

Custom system icons

for Logical Position

The process of creating custom system icons for Logical Position that would scale for the design and development departments.

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Illustration brand system

for Logical Position

A look into my process creating Logical Position’s illustration brand system from sketching, asset library creation, and documentation.

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“Whoever said "you can't have design done well and quickly" has not met Gabrielle. She is not only one of the best visual designers I have ever worked with, but delivers on time and communicates incredibly well. She is a master project manager and keeps all of her work organized so that everyone can find what they need. She built us a beautiful brand center, filling in gaps in our brand and improving it every step of the way.”

Andreya Armstrong

Marketing Director at Panther

White paper & marketing

for Panther

My process designing a marketing white paper for Panther and designing the supporting marketing campaign elements.

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Contact me!

Feel free to drop me a line and we can see how we can work together to achieve something great.

Work with me

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